Urbane

In search of lost time, Marcel Proust explores the Themes of time, space and memory. The role of memory is central in his novel which gets him back to earlier time, triggered by smell, sights, sounds or even touch. I recalled this novel as I wanted to explain “The Branding “.

Branding is the emotional and intellectual attachment that we relate to a product. People buy a product because they have a positive experience with it. It reminds or associates them to something which triggers satisfaction. So a good brand links to their values which builds trust and confidence eventually motivates buyer to be loyal to the product. To define a brand you should know what product you offer and what their values are. What is the goal of your company and who you are going to target but most importantly what message you associate with that product. After defining the whole characteristics of your brand, you should form it in order to be pleasant and eye catching. It should represent your product and reflect your company’s image. So personally when I try to brand a product I recall this novel of Proust and say to myself: Branding is all
about time, space and memory applied to a product.

Related articles by Zemanta

• Pondering Proust II (litkicks.com)
• Top 100 global brands (theworldison.blogspot.com)
• Building a Brand vs. Building a Business (theworldison.blogspot.com)

animatrick